Web2news | online publishing solutions

The newspaper industry continues to struggle with falling circulation and ad revenues shifting from print to online. But, your core asset - your content - is increasing in value; the depth of your archives grows with each new day’s paper, and more people are going online to find content they find interesting and relevant. The key is having a way to repurpose your content, by aggregating, packaging, or distributing it in novel ways, to generate additional revenue.

Boost Revenues and Grow Circulation

Web2news service offers newspaper publishers a complete suite of electronic publishing and digital archiving solutions to boost circulation, increase revenue, create new business models, and reduce the cost of printing and distribution. By leveraging the content and processes you already use to produce your daily paper, you can offer BPA/ABC-audited electronic editions, build back-file contextual archives, publish display ads to the Web, generate electronic tearsheets, reach handheld devices, or even create new online-only publications.

The Past is Your Future
Major newspapers around the world such as The Guardian, Irish Times, Sydney Morning Herald, The Scotsman, and The Oklahoman have put their historical archives online, creating a new source of revenue using their existing assets. By making their version of history available through a mouse-click, they have built new business with global customer bases and advertisers and sponsors eager to reach them.

Develop the Next Generation of Readers
Using an e-edition for your Newspaper In Education program lets you deliver information to younger readers in their preferred format, initiating a strong relationship with future subscribers.

Revenue Boosting Benefits
    * Attract new audiences such as expatriates, commuters, snow birds, and younger readers
    * Increase profits by selling online issues, display ads, banner ads, free standing inserts, special sections, special editions, keywords, and other rich media
    * Monetize valuable content in back issues to sell to customers, businesses, colleges, municipalities, researchers, and others
    * Ensure data portability and long-term preservation by converting text, microfilm, and PDF content into rich XML format
    * Enhance advertisers’ experience by providing robust search capabilities, ad verification, and archive access

Cost Cutting Benefits
    * Reduce printing and distribution costs for newspapers in education programs, mail subscriptions, internal copies
    * Save money by enabling staff to easily view every edition of their paper ever published—from their Macs and PCs—for fast, easy research
    * Generate cost savings by improving workflow, avoiding expensive processing fees and eliminating courier charges
    * Eliminate costs of mail-paid subscriptions, employee copies, and complaint redelivery
    * Reduce vacation starts and stops by providing Web-based access to your paper from anywhere